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How Do Marcom Professionals Use Dashboards?
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Performance Tracking: Dashboards enable marcom professionals to track key performance indicators (KPIs) related to their marketing campaigns. These KPIs may include website traffic, conversion rates, email open rates, social media engagement, and more. By monitoring these metrics on a dashboard, marketers can assess the effectiveness of their marketing efforts and identify areas for improvement.
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Campaign Analysis: Dashboards help marcom professionals analyze the performance of specific marketing campaigns. They can track campaign metrics such as reach, impressions, clicks, conversions, and return on investment (ROI). By comparing data across different campaigns, marketers can identify successful strategies, pinpoint underperforming areas, and make data-driven adjustments to optimize future campaigns.
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Data Consolidation: Marketing activities generate vast amounts of data from multiple sources such as social media platforms, web analytics tools, email marketing software, and CRM systems. Dashboards allow marcom professionals to consolidate this data from different sources into a single, centralized view. This consolidation simplifies the process of data analysis and eliminates the need to manually gather information from various platforms.
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Real-time Monitoring: Dashboards provide real-time updates on marketing performance. Marcom professionals can monitor live data to observe trends, spot anomalies, and respond promptly to emerging opportunities or issues. Real-time monitoring allows for agile decision-making and the ability to adjust marketing strategies on the fly, maximizing the impact of marketing campaigns.
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Visual Reporting: Dashboards offer visually appealing and interactive reports that facilitate communication and collaboration within marketing teams and with other stakeholders. These reports can be customized to showcase specific metrics, trends, and benchmarks, making it easier to present data-driven insights to management, clients, or colleagues. Visual reporting helps to simplify complex data sets and communicate marketing performance in a concise and understandable manner.
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Goal Tracking: Dashboards allow marcom professionals to set goals and track progress towards achieving them. By establishing specific targets for key metrics, marketers can measure performance against those goals and adjust their strategies accordingly. Dashboards provide a clear overview of goal attainment, making it easier to identify areas where efforts need to be intensified or modified.
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“Flexible product with great training and support. The product has been very useful for quickly creating dashboards and data views. Support and training has always been available to us and quick to respond.
- George R, Information Technology Specialist at Sonepar USA
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What Dashboards Do PR Managers Use ?
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Media Monitoring: Dashboards can aggregate data from media monitoring tools, allowing PR managers to track mentions, sentiment analysis, and media coverage across different channels. By monitoring media activities in real-time, PR managers can identify emerging trends, respond to news coverage promptly, and assess the overall sentiment surrounding their brand or organization.
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Coverage Analysis: Dashboards enable PR managers to analyze the reach and impact of their media coverage. They can track metrics such as the number of impressions, reach, share of voice, and media outlet performance. By visualizing this data on a dashboard, PR managers can identify high-performing channels, measure the effectiveness of PR campaigns, and assess the overall visibility of their brand or key messages.
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Reputation Management: Dashboards allow PR managers to monitor and manage their brand's reputation. They can track online sentiment, customer feedback, and social media mentions to gauge public perception. By monitoring reputation metrics on a dashboard, PR managers can identify potential issues, address negative sentiment, and take proactive measures to maintain a positive brand image.
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Crisis Management: Dashboards play a crucial role in crisis management for PR managers. During a crisis situation, PR managers can use dashboards to monitor real-time data, track media coverage, and assess public sentiment. Dashboards provide a centralized view of critical metrics, helping PR managers to make informed decisions, allocate resources effectively, and monitor the progress of crisis communication efforts.
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Stakeholder Engagement: Dashboards can integrate data from social media platforms, email marketing campaigns, and website analytics to measure stakeholder engagement. PR managers can track metrics such as social media engagement, email open rates, website traffic, and conversion rates. By visualizing these engagement metrics on a dashboard, PR managers can evaluate the effectiveness of their communication strategies and identify opportunities to deepen engagement with key stakeholders.
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Reporting and Measurement: Dashboards simplify the reporting process for PR managers. They can create customized reports that showcase key metrics, campaign performance, and media coverage. Dashboards enable PR managers to present data-driven insights to internal stakeholders, executives, and clients in a visually appealing and easily digestible format.
More Resources for Creators of Marketing Dashboards
14 Metrics to Use in a Marketing Dashboard - Below are more specific online marketing metrics that should be in a marketing dashboard: 1. Traffic metrics: A good dashboard should help you to measure your website traffic in different ways, including impressions and visitors per hour, day, week, month, etc. It will also show where the visitors are coming from. This should include information like...
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Customer Retention and Loyalty Metrics - Marketing operations analysts use the following KPIs and data to assess client loyalty and retention: Customer Churn Rate: The proportion of customers that end their association with a business during a certain time period is calculated as churn rate. It helps in evaluating attempts to retain customers and the general status of customer relationships...
Dashboard for Monitoring Global Network Performance - A dashboard for monitoring an enterprise's global network performance must access many data sources. And InetSoft, a premium BI software vendor, offers an application that handles big data with ease. Some of the features of the InetSoft flagship product, Style Intelligence, were made to deal with problems specific to wrangling overly-large, often diverse and disparate, data sources...
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Using Dashboards for Marketing Leads - Data analysis and dashboards are critical tools for marketers to make informed decisions, optimize their strategies, and measure their performance. They can help marketers identify trends and patterns in customer behavior, market trends, and campaign performance. By analyzing data, marketers can make informed decisions about what products or services to offer, what messaging resonates with their target audience, and how to optimize their marketing campaigns...
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