I mean, those of you who out there are using different kinds of tools, you will know that the behavior is different. If you right click from Firefox on a media file, you will get a different set of options than if you right click from Explorer on the same media file, on the same web page at the same exact moment in time. And that difference in behavior is a bit, well it's a bit discombobulating I suppose. And there are certainly efforts out there to create more of a unified, or uniform I should say, management environment for dealing with functionality, but the bottom line is that things are changing so fast, new tools come out, new browser updates, it's almost impossible to really stay on top of every form factor, every browser, every set of functionality built into every object that you have got. And so, in a way, the iPad kind of contributes to this whole Tower of Babel concept that I am seeing out there. What do you think about that Byron?
Byron Igoe: Yeah, that’s definitely true. I mean I think that the limited functionality of the iPad, for example, not having a USB port, not having a physical keyboard, having to use your fat fingers to touch items on the screen so you don’t have as much precision, is forcing people to change how they consume information and also how the apps built for the iPad function. Everybody makes their buttons nice and big now to make sure that people are clicking on the right thing.
Eric Kavanagh: Yeah. And I actually wrote an article not too long ago called Who Moved My Cheese-Finding Menu Option, and the point was that these interfaces are changing so much, and there is a sort of wave of changes that have occurred overtime. And while Software as a Service changes things, the iPad and mobile were the biggest changes because now any piece of functionality can be hidden under any icon or menu listing. It used to be File, Edit, View, Window, etc., and you kind of knew roughly where to go based upon that. But now with these mobile devices, it's all over the map.
So with consumerization, I guess what I am wondering to myself is, are we going to come back to more of a unified environment, where you can look at things and really intuitively understand where they are? And that is one dynamic in the industry, but the other dynamic is this fracturing of rules and the fracturing of standards of how things should be done. What do you think about that?