Data mashup is an increasingly important tool for businesses of all sizes, allowing users to gain new insights and spot trends within data. But what exactly is data mashup, and what makes it so valuable?
The term "mashup" emerged in the media-sphere within the past decade as people seized on the opportunities that new software and hardware technologies provided in combining different media together. However, in recent years, "data mashup" has become an important part of the BI industry, often referring to the combination of data from multiple separate sources into a data warehouse.
Going beyond this definition, InetSoft's platform offers the unique feature of enabling end-users to combine disparate data sources that are not already mapped within a data warehouse schema. This means that users can manipulate data from multiple sources without relying on the traditional middle step of ETL and data warehousing, and without even needing help from IT.
What makes InetSoft so valuable to businesses is that the queries that are needed to combine data are generated behind the scenes of a user friendly drag and drop interface. You simply enjoy the benefit of greater access to data, and greater flexibility in building interactive dashboards, compelling visuals, and intuitive reports.