In the field of marketing consulting, handling data properly is imperative because as it enables businesses to understand market dynamics, optimize marketing strategies, enhance customer relationships, ultimately driving sales growth. Accurate data analysis allows companies to monitor and evaluate the performance of marketing campaigns, leading to more precise customer segmentation and more efficient allocation of resources.
Therefore, finding a tool that enables robust data analytics and BI dashboard tools is highly valuable for marketing. Such a solution can help businesses distill useful information from large datasets to support decision-making and improve overall marketing effectiveness.
Using the above dashboard as an example, you can more intuitively understand and feel the help InetSoft can provide in this area. Take this multidimensional fill chart, which shows the cost of converting leads through different marketing channels over the course of a year.
The various colors represent different marketing channels to help viewers quickly assess which channels are becoming more cost-effective over time.
This combination chart (bar and line) depicts the deal size and profit generated from each marketing channel. The bar graph shows the size of the deals, while the line graph indicates the profit. This dual representation helps compare the volume of deals to the profit they bring in, potentially highlighting the most lucrative channels.
In addition, viewers can also filter through more information they want to get. The filter of marketing channels lists the different marketing channels, and it can provide a quick view of the specific channels that the audience wants to know about.
Month and Deal Size sliders allow users to filter the data displayed on the dashboard for a specific time period, which can be useful for analyzing seasonal trends or the impact of specific campaigns.
InetSoft's web-based platform offers designers and business users a collaborative environment for creating visual dashboards that are fully controllable across devices, bridging the gap between business needs and technical execution. With an integrated user portal, the platform facilitates a seamless design process, enhancing the usability for non-technical users. InetSoft helps to analyze and visualize market trends and campaign effectiveness, focusing on growth indicators such as market share and cost efficiency, thereby enabling the transformation of data into actionable business insights.
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