In this case, there is no action required, because she is on the right path, so show context. We can also take look at the average handling time for all these agents. Now, I don't want to pick on Heidi, but her average today is 26 minutes, which is quite high compared to the others, but how useful is this average really? What does the distribution across all the calls look like?
Maybe that's just one call, where she had the 26-minute long call, or maybe she is consistently taking 26 minutes to handle calls. Maybe she had a few outliers that are skewing the average. Averages are used everywhere on dashboards because they are simple summaries, but the utility, particularly in cases like this is really quite limited.
Edward Tufte, who is known as the godfather of modern data visualization and also a rather polarizing figure in our world, he wrote the following. He said to clarify, you want to add detail. Now imagine if you were to list out all the handling times of every single call, agent by agent for the entire day. That's quite a large report. It could be a huge report. Well, we've done it here by simply creating a dot or symbol for every call that's been made today.
The placement on the table is determined by the average handling time, squares represent calls, phone calls, and triangles represent web chats, and we can see that Heidi and a few others had a few calls with abnormally long handling times. Perhaps, we can click on them to get more information and maybe even see things such as the transactional level data and what exactly happened in that call and why that matter took so long to resolve.
So this picture is much clearer than a simple average, and really it makes that point of to clarify, you want to add detail. This is data visualization's value proposition. It allows you to consume enormous amounts of data in a single glance. Outliers, exceptions, patterns, trends, correlations, distributions, everything, can be analyzed in a glance.
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Now take a look at this sheer volume of data we've packed in here. There's hundreds upon hundreds of data points on this dashboard. It is interactive, but look at how much insight we are getting even without touching anything. Another example that we can use to add detail in this case is what we call an information tooltip.