Many organizations have come to realize the power of “where” when visualizing data. Industry analysts have estimated that 80% of enterprise data contains some type of location data, whether it is address, postal code, city boundary, or some other geographical area like store number, sales trade area, branch district or distribution zone.
This dimension of the data lends itself to powerful visual analysis, especially when mashed up with other data such as that which is stored in a data warehouse. InetSoft's BI solution includes geographic visualization and analysis tools in addition to a robust BI platform. It puts advanced mapping and spatial visualization functionality into the hands of anyone who can use a BI application. The combination helps customers maximize ROI.
| #1 Ranking: Read how InetSoft was rated #1 for user adoption in G2's user survey-based index |
|
Read More |
What are some examples of how location enhances business intelligence?
Location information is valuable to most organizations, but it becomes critical to organizations where geography has a dramatic impact on business operations, such as in the areas of marketing, planning, asset tracking, resource assignments, and the delivery of services.
Understanding how location impacts your organization is important. It can give a company a powerful competitive advantage in their market. Spatial analysis answers questions that are “where” related. In addition to the traditional “who,” “what,” “when,” “how much” questions that traditional BI answers in order to help people become effective making decisions, location intelligence adds the “where” component.
What is a customer example of location intelligence?
An insurance customer of ours uses geographic analysis tools to aggregate and analyze risk based on proximity to events such as floods, hurricanes, or potential terrorist targets. The risk analyst in those organizations are accurately reporting the accumulated risk by geographic area. From there they are calculating the probable maximal loss based on modeled events. They then take action by either making better underwriting decisions or possibly offsetting their risk through re-insurance. By doing this they are lowering their exposure to catastrophic events.
On the retail side their executives in sales and marketing are able to monitor performance at the store level, track marketing or direct mail campaigns, view inventory levels, or analyze sales effectiveness across geographies. This gives them ability to quickly respond to regional trends and increase their operational efficiency.
 |
“Flexible product with great training and support. The product has been very useful for quickly creating dashboards and data views. Support and training has always been available to us and quick to respond.
- George R, Information Technology Specialist at Sonepar USA
|