What KPIs, Metrics, and Charts Are Used on Live Stream Dashboards?
Live stream dashboards typically incorporate a variety of key performance indicators (KPIs), metrics, and charts to provide real-time insights into the performance of the stream and engagement with the audience. These metrics can vary depending on the platform, the goals of the stream, and the preferences of the broadcaster. However, some common KPIs, metrics, and charts used on live stream dashboards include:
- Viewership Metrics:
- Concurrent Viewers: The number of viewers watching the stream at any given moment.
- Peak Viewers: The highest number of concurrent viewers reached during the stream.
- Total Views: The cumulative number of views over the duration of the stream.
- Viewer Locations: Geographical distribution of viewers.
- Engagement Metrics:
- Chat Activity: Number of messages sent in the chat room.
- Emote Usage: Analysis of emojis and emotes used by viewers.
- Chat Sentiment: Sentiment analysis of chat messages (positive, negative, neutral).
- Likes, Shares, and Comments (if applicable): Engagement metrics specific to the platform hosting the live stream.
- Audience Demographics:
- Age and Gender Distribution: Breakdown of the age and gender demographics of viewers.
- Device Usage: The devices (desktop, mobile, tablet) used by viewers to access the stream.
- Audience Retention: Percentage of viewers who stayed for a certain duration of the stream.
- Performance Metrics:
- Stream Quality: Metrics related to stream bitrate, resolution, and frame rate.
- Buffering Rate: Frequency of buffering or interruptions experienced by viewers.
- Stream Health: Metrics indicating the overall health of the stream (e.g., dropped frames, latency).
- Monetization Metrics (if applicable):
- Ad Impressions: Number of ads served during the stream.
- Revenue Generated: Total revenue generated from ads, donations, subscriptions, or sponsorships.
- Conversion Rates: Percentage of viewers who took a desired action, such as making a purchase or subscribing.
- Comparison Metrics:
- Historical Performance: Comparison of current stream metrics with past streams.
- Benchmarking Against Competitors: Comparison of metrics with similar streams or competitors.
- Real-time Charts and Graphs:
- Line Graphs: Showing trends in viewership or engagement over time.
- Bar Charts: Comparing metrics such as viewership by location or device.
- Pie Charts: Displaying audience demographics or distribution of engagement.
- Heatmaps: Visualizing viewer activity or engagement geographically or within the stream timeline.
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