Digital marketing is generating large volumes of data from many different channels. The data is typically scattered in different places. InetSoft's data intelligence web app offers mashup-based visualizations and analytics. It removes technical barriers that often prevent effective implementation of data-driven marketing strategies.
Visualization dashboards allow marketing professionals to easily analyze and refine marketing efforts. InetSoft's visual dashboards offer in-depth built-in interactivity and customization. The marketing team does not need any technical skills to effectively draw information from data.
Digital marketing is causing a data explosion on multiple fronts. Online search, social media, and traditional channels create a great variety of data. Data formats and granularity levels are also vastly diversified. InetSoft's data mashup-driven web app enables the combination of these data sources to extract maximum marketing value.
Machine learning can take marketing insights to the next level. Algorithms can spot trends and hidden patterns that humans have not noticed. InetSoft's built-in machine learning capability not only brings out machine-discovered intelligence, but it also allows the output to be mashed up with human-designed analysis for comprehensive marketing intelligence.
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